Dla wielu zapalonych graczy praca testera gier to spełnienie marzeń. Każdy bowiem marzy zwykle o tym, aby w zamian za oddawanie się ulubionemu hobby dostawać jeszcze pieniądze. Tworzenie gier jest jednak znacznie bardziej skomplikowane niż może to się z początku wydawać i nie każdy entuzjasta gier może je testować. Czy jednak każdy tester musi być graczem-pasjonatem? Continue reading »
Language services is a largely unsung industry – many people have never heard of it. Yet it’s a $34.8 billion industry, according to Common Sense Advisory, and growing. In a recent special feature, “Success in any Language,” Fortune Magazine provides an in-depth look at language service providers and their critical translation and interpretation services working in the background of today’s global economy.
Fortune starts out by highlighting the need for engaging consumers in their own language. Considering that nine percent of consumers in the U.S. don’t speak English and that consumers outside the U.S. overwhelmingly prefer their local language, there’s strong motivation for businesses to utilize translation and localization services. Beyond boosting credibility, relevance, and brand integrity, communicating to consumers can increase revenue; Fortune 500 companies with foreign-language websites were 50% more likely to report increased revenue when they increased their translation budgets. Continue reading »
Facebook just rocked the tech and investment communities with news it will purchase WhatsApp for $19 billion! King Digital, maker of the wildly popular Candy Crush franchise, has filed paperwork for an IPO, wherein it projects to raise $500 million. Clearly, there is big money in mobile right now, and it goes far beyond fun and games. From start-ups to major enterprises, brands everywhere are tapping this channel to build brand loyalty, better serve customers and capture newfound revenue and profit streams.
The global product lifecycle of an app is similar to most other products: every potentially great app starts with a great idea, then it’s up to savvy developers and creative programmers to bring the vision to life. After the coding has been completed, a flawless launch is needed to ensure the product hits the mark right out of the gate. One misstep could cost millions of dollars in lost revenue. So, how does a product manager make sure the mobile device, app, user portal, platform or customized tool will work halfway around the world? Continue reading »
Healthcare marketing professionals work extremely hard developing copy that is creative, engaging and relevant. When it comes time for translation, it is important that the process followed ensures that the messages that took such great effort and time to develop in English, adapt appropriately for the local cultures and languages. There are several options available, and the process recommended depends on the types of assets along with their purposes. Following are brief overviews on the types of processes we at Lionbridge Life Sciences employ to make sure that content is well-adapted and effectively leveraged for global deployment. Continue reading »
The Lionbridge team is excited to announce that our Travel and Hospitality team will be in full swing at IPW this April in beautiful Chicago. We are officially signed on to exhibit in the Partner Marketing Pavilion with good company: BrandUSA,, Trip Advisor , Orbitz Worldwide, Expedia Media Solutions & Miles Partnership.
What an opportunity to network with international travel professionals to make the best impression in every market!
The world’s leading travel and hospitality companies turn to Lionbridge for translation services to fuel their global growth. Here’s why:
If you are in Chicago at IPW, get ready for an intense cross section of business discussions. If you have not signed on, it’s not too late; get started at IPW, powered by USTA. Or contact Jennifer Ledet and Michele Smith to schedule an appointment.
According to Social Media Today, more than 78% of Chief Marketing Officers believe that custom content is the future of marketing. And, last week’s Consumer Electronics Show (CES 2014) provided the perfect venue for companies to launch or hone their branded journalism-based Newsroom content marketing strategies.
Over the past 18 months, Lionbridge has seen a growing number of our clients embrace this new strategy of ‘always-on’ storytelling in an effort to emotionally engage customers across multiple channels, devices, and geographies. It’s an exciting evolution that reminds me of agile software development and its always-on, real-time cycles, yet more personal in nature as companies seek to establish emotional connections at the individual consumer level. Continue reading »
If you’re doing business in – or expanding into – the Asia-Pacific (APAC) area, I have a really good 2-part best practices article for you to read on the PitneyBowes blog: Tips and Best Practices for Targeting an APAC Audience. Continue reading »