Polska firma na globalnym rynku Blog

Wybór struktury adresów URL wielojęzycznych witryn internetowych

Planując tłumaczenie witryny internetowej po raz pierwszy, najczęściej myślimy o rynkach docelowych, wyborze języków oraz różnych rodzajach materiałów, które wymagają tłumaczenia. Często pomijamy kwestię struktury adresów URL. Jednak w przypadku wielojęzycznej witryny internetowej określenie struktury adresów URL powinno być podstawowym elementem procesu tłumaczenia, wymagającym rozważenia w pierwszej kolejności.

W końcu zarówno użytkownicy, jak i wyszukiwarki, dokonują wstępnej oceny Twojej witryny i marki na podstawie struktury i formatu adresów URL. Podejście, które zdecydujesz się wybrać, będzie najprawdopodobniej dotyczyło wszystkich rynków. Warto więc wziąć pod uwagę nie tylko te języki, na które witryna zostanie przetłumaczona w krótkim czasie, lecz także te, w których planujesz udostępnić obsługę w ciągu kolejnych 2, 3 lat. Continue reading »

Lionbridge Danmark Blog

Mød det danske Lionbridge Life Science-team

Oversættelse inden for medicinalbranchen er ikke helt som al anden oversættelse. Ud over de almindelige krav til oversættelser som omhu, præcision, konsistens og sproglig viden, stilles der også mere snævre krav såsom faglig indsigt, kendskab til branchens regler og processer samt kulturforståelse.

Det er her, vi kommer ind i billedet.

Continue reading »

Lionbridge Suomi Blog

Mistä tunnistaa laadukkaan dokumentaation?

 

 

Teksti: Katri Metsävuo

Teknisen dokumentaation ajatellaan yleisesti olevan riittävän laadukasta, kun se täyttää tarkoituksensa, eli antaa käyttäjälle tämän tarvitseman tiedon. Tämä tarkoittaa, että dokumentaation suunnittelussa tulee ottaa huomioon kohdeyleisön tarpeet ja dokumentaation tarkoitus. Esimerkiksi wiki-pohjaisessa, sovelluskehittäjien sisäisessä dokumentaatiossa on tärkeintä, että se on jatkuvasti ajan tasalla ja tiedot pitävät paikkansa – ei haittaa, vaikka jokainen virke ei olisi loppuun asti hiottu. Sen sijaan esimerkiksi julkisessa, asiakkaille jaettavassa markkinointimateriaalissa on erittäin tärkeää, että sisältö on sujuvaa ja myös tukee yrityksen brändiä visuaalisesti. Paljonkin aikaa ja vaivaa uhrataan sen varmistamiseen, ettei kielivirheitä tai muita kömmähdyksiä esiinny. Continue reading »

World Wide Sourcing Blog

TMS Mobile App: Mobile Access for Lionbridge Partners

TMS Mobile App

We’d like to remind those who forgot and inform those who were unaware about the possibility of using TMS on your smartphones!

What does TMS mobile app do?

  • Informs about new available tasks
  • Allows to accept tasks
  • Allows to reject tasks

How to download the app?

  • Log in to the TMS platform
  • In the right corner you will see a small mobile phone icon
  • Click the icon(screenshot)

  • Choose OS on your mobile device and download the app!
  • Start using it!

If you have any comments or suggestions regarding the app, please feel free to contact us via email support@lionbridge1.zendesk.com

Life Sciences Blog

Taking the Pulse of Life Sciences Leaders at DIA 2015

The Drug Information Association (DIA) is an association long-recognized as playing a significant role in transferring vital information across the globe to help raise the level of health and well-being worldwide. Many DIA members are innovators in science and medicine, driving forces behind global research and the medicines that result. Lionbridge Life Sciences had an opportunity to hear from dozens of DIA members at their annual meeting in June in Washington D.C. regarding key factors surrounding global clinical trials. Continue reading »

Lionbridge Sverige Blog

Lionbridge utsedd till Sitecores platinumpartner

Med integrering av Lionbridges översättningslösningar och Sitecores kundplattform kan globala företag öka kundengagemanget med lokalt förankrat marknadsmaterial   i global skala.

 

WALTHAM, Massachusetts – 1 oktober 2015 – Lionbridge Technologies, Inc. (NASDAQ: LIOX), världens ledande leverantör av globala innehålls- och kommunikationslösningar, tillkännager att företaget har utsetts till platinumpartner av Sitecore, den globala ledaren inom kundhantering. Detta senaste samarbete har växt fram ur ett tioårigt partnerskap som bygger på en gemensam strävan efter att leverera robusta och skalbara lösningar för marknadsmaterial i global skala.

Continue reading »

Lionbridge Deutschland Blog

Webinare: Customer Experience Week geht in die 2. Runde

Nach einer sehr erfolgreichen Customer Experience Week im Juni 2015 und einer hohen Nachfrage geht es nun weiter. Die Customer Experience Week geht in die 2. Runde.Es erwarten Sie spannende und neue Webinare rund um das Thema Kundenservice in der digitalen Welt! Sichern Sie sich rechtzeitig einen der begehrten Plätze.

Mit der 2. Customer-Experience-Week präsentieren sich vom 19. – 23. Oktober 2015 die in der i-Service Initiative zusammengeschlossenen Experten in 36 Webinaren.

 

Auch Lionbridge ist wieder dabei mit folgenden Beiträgen: Continue reading »

Global Language & Translation Blog

Preparing for Global Service Expansion

‘Global governance with local execution’ is the philosophy followed by a large number of organizations looking to expand their service operations across the globe. In fact, a recent The Service Council (TSC) research survey revealed that nearly 9 out of 10 enterprise-level organizations operate service in more than one geography, and across all revenue classes, nearly three out of four organizations are looking to further expand their global service presence. This is either done by entering new geographies with the help of professional translation services or by delivering new service offerings in supported geographies.
Continue reading »

Global Marketing Operations Blog

New Publication Focuses on Breaking Language Barriers

Interested in gaining guidance and accessing a range of tools and resources about the language services and global translation industry? Look no further than TAUS, an online resource center that connects members to a variety of useful tools about the language and translation industry to improve the communication amongst people and businesses throughout the world. They offer a variety of services, including:
Continue reading »

Business Process Crowdsourcing Blog

The Need for Interpretation Services in Health Care Systems

With a growing international population and millions of previously uninsured Americans gaining health insurance under the Affordable Care Act, the need for interpretation services in health systems has never been greater. The increase in adult patients speaking foreign languages, coupled with ACA mandates on interpretation services in hospitals, have thrust medical interpreters to the forefront of a landmark decision in healthcare. Continue reading »

Veritest Blog

Three Questions to Ask your Mobile Testing Partner

In 2008, there were less than a thousand apps available through the iTunes store. Today, that number tops 1.2 million. There are more than a billion smartphones currently in use worldwide, with new devices being launched every single week. However, for those tasked with bringing a product to market, automated mobile testing isn’t widely adopted at this time.

The major drawback to automated mobile testing is the inability to replicate and repeat a test across multiple devices and operating systems. Although there are automated tests which will put a device or application through its paces, it becomes laborious and time intensive (and hence, more expensive) to set up that test to run on a majority of the options currently in use. Continue reading »

Travel & Hospitality Blog

What are the Best Global Websites in Travel & Hospitality?

Lionbridge is proud to partner with John Yunker, President of Byte Level Research to unveil a new report titled: Web Globalization and the Travel Industry: Benchmarking the Best Global Websites.

Join us on May 20th at 11am EST to learn best practices and recommendations for your Travel and Hospitality website. Listen in as Clint Poole, VP of Corporate Marketing, Lionbridge, talks with John about the good, the great and the ‘could be better’. If you are evaluating strategic growth this year in your global digital strategy, register here.

In addition to hotels, cruises, and transportation companies, a new category has been included on DMOs.  For more info on Byte Level Research: visit Byte Level Research

 

Global Consumer Blog

Marketing to APAC (the Asia-Pacific region)

If you’re doing business in – or expanding into – the Asia-Pacific (APAC) area, I have a really good 2-part best practices article for you to read on the PitneyBowes blog: Tips and Best Practices for Targeting an APAC Audience. Continue reading »