Day one at ICE Totally Gaming 2012 is coming to a close, and we could not be more excited! With our current track record of successful partnerships with companies in the gaming industry, we knew that participating at ICE Totally Gaming would be a good bet.
Ok, all jokes aside—We have had such a great experience with the event so far. Plenty of great meetings with potential clients, and even some of our customers, like William Hill.
Today, Emma Durant is speaking at the IT Support and Digital Marketing Seminar Theatre at 15:00-15:45, giving her presentation on Managing Global Web Operations Effectively – The Top 5 Trends. If you didn’t make it over there today, stop by our booth L1-21 to chat with Emma one on one, on how clients can maximize their Global Digital Operations:
Looking forward to day two with the team. Don’t miss Stuart Sklair in the IT Support and Digital Marketing Theater at 15:00-15:45 as he provides insight into:
Best practices for getting online gaming into multiple languages—the full lifecycle of localization and translation. Your content comes from all areas of the business, from back-office systems, web applications, and from the static website itself. Formats vary widely, and include text, graphics, and audio. All of these variables must be accounted for, and must be equipped for publishing to the web as well as various mobile devices.
Is it an outbound flight, or a departing flight? Is it returning or arriving? Every company in every industry has terminology choices to make – and it’s worth taking the time to sort them out and define standards for your customer-facing content so you convey consistency and reliability. Oh, and also so your customers know what you’re talking about.
It’s not just your customers who benefit from this – you and your translation budget benefit, too.
If you’re paying attention to current global internet penetration rates, you’re seeing the surge of internet users across the globe. Yet, most free online SEO and website ranking tools center on US English-based search queries and domains. Digital marketers working with global brands are often left missing the perspective they need to quickly assess local website performance from an international SEO and user engagement standpoint.
Many of us rely on a set of metrics from disparate sources to track global website performance, but what we really need is an easy-to-use tool that offers a quick understanding of our in-market findability and our global performance relative to our competitors.
Here to fill the gap is Global Site Score – a free online international SEO tool that provides valuable in-market data that digital marketers can actually use. With Global Site Score, you plug in up to three website URLs (sub-domains, ccTLDs or sub-directories will work too) and the tool returns a set of reports displaying your site content findability across major search engines in top international markets. It’s that easy.
What’s unique about Global Site Score is how the program factors actual search engine market share as well as content depth and indexability. Global marketers can quickly assess how much of their in-market content is indexed across major search engines in the countries where they do business. What’s more, they’re able to see how their in-market website stacks up against their competitors.
We’re really excited about Global Site Score and hope you will give it a try. The beta version of Global Site Score will be available this Friday (11/4/11) on globalmarketingops.com and we’d love to hear from you about how we can improve the tool. In fact, your input is so valuable to us, as a token of our appreciation, we’ll send a “Thank You” gift to the first 100 people who provide feedback and share Global Site Score with others on Twitter, Facebook and LinkedIn.
There was an interesting article in the Times of India this week. It appears that there has been some fallout over certain CROs using patients that were not completely aware of the clinical trial they were entered into. Indeed, the vast majority of them it seems were actually illiterate. Illiterate & poor. Somehow, I do not believe that this is the first time the most vulnerable of society has been taken advantage of.
Five of the 12 registered CROs in India have formed an alliance (AP CRO) to build a greater awareness of ethical practices in the research community. Continue reading »
The apple orchards in the western suburbs of Boston are just starting to bear fruit, and the early apple macintoshes (the kind you eat, not the kind with which you compute) are now ripe for picking. As my family members with heavy New England accents would say, “They’re very taht”.
But I digress.
