Polska firma na globalnym rynku Blog

Transkreacja w tłumaczeniach

Transkreacja to najbardziej efektywny sposób ocalenia w tłumaczeniu ładunku emocjonalnego i kreatywnego charakteru oryginału. Nie wydaje się to skomplikowane, ale wymaga określonej wiedzy i doświadczenia, którymi nie każdy dysponuje.

Karina Alvela, konsultantka ds. marketingu międzynarodowego, korzysta z usług transkreacji, wspierając klientów z Europy zamierzających dotrzeć ze swoim przekazem marketingowym do odbiorców w krajach Ameryki Łacińskiej i Stanach Zjednoczonych. Jej zdaniem usługi transkreacji powinien świadczyć partner zarówno mający doświadczenie w zakresie usług językowych, jak i znający branżę zleceniodawcy. „Profesjonalny żargon musi być przetłumaczony i poddany transkreacji przez osobę, która zna język branżowy” — przekonuje. „Na przykład firma działająca w branży medycznej powinna nawiązać współpracę z partnerem, który rozumie proces weryfikacji językowej opinii pacjentów o usługach medycznych. Ponadto ogromne znaczenie ma również wybranie takiego partnera, którego transkreatorzy rozumieją niuanse kulturowo-językowe na rynkach docelowych”. Continue reading »

Lionbridge onDemand Blog

Translation Lost in Machine

Machine Translation (MT) is perfect for translating a text just enough to gain context or the gist. For many other projects, MT is just plain ineffective. The main issue with Machine Translation (MT) is that it is a non-value added process. You plug in a sentence and a translated response is generated. MT lacks the steps that comprise an effective and valuable translation process; without those steps your global company is sacrificing quality for cost. This will hurt overall brand image and run down global presence.

MT does not account for the following points that could make or break the connection between you and your target.
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Lionbridge Danmark Blog

Label Creation – når 77 ord tager 25 dage at oversætte

Skrevet af Grete Galster, sproglig medarbejder hos Lionbridge

”Jamen, er det ikke bare at oversætte det?” er måske, hvad de fleste tænker om oversættelsesbranchen.Tjoo, det kan man vel godt sige. For når resultatet – oversættelsen – foreligger, så ser det jo ret enkelt ud.

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World Wide Sourcing Blog

Welcoming Professional Translators to Lionbridge!

Author: Blazej Swietanowski

Whether you are a linguist, graphic designer, software engineer or even a video game player, is there anything better than getting paid for developing your passions? Lionbridge might be the place for you! Choosing right people is not only about verifying their university degree or work experience, but about identifying their inner talents and passions, as well as, a willingness to make progress. Don’t hesitate to ask us how your skills can fit in our team.

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Life Sciences Blog

The Medical Device Marketplace: New Factors Impacting Global Marketing Strategies

Analysts are in agreement that, while the 2014 global medical device market was a challenging year, it wasn’t a slow year. As reported in MDDOnline, Kalorama Research pegged the global market for medical devices at $361 billion in 2014, up from $330 billion in 2013.

What were some of the notable industry drivers?

 

Big Data is moving from back room to center stage.

Medical devices are generating more and more data, and even with regulatory and liability concerns, companies are seeking ways to utilize this valuable asset. A big contributor? Wearable technologies with $5.2 billion in global sales in 2014.

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Lionbridge Deutschland Blog

PROJEKT MANAGER (m/w) LOCALIZATION

Für unser internationales Team suchen wir ab sofort am Standort Wuppertal eine kompetente Ver­stärkung als:

PROJEKT MANAGER (m/w) LOCALIZATION

Als Projekt Manager betreuen Sie interne und externe Kunden. Sie steuern den Ablauf aller mit einem Lokalisierungsprojekt verbundenen Aufgaben von der Initiierung bis zur Lieferung unter Berücksich­ti­gung der entsprechenden Anforderungen.

IHRE AUFGABEN:

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Lionbridge Sverige Blog

Alla pratar väl engelska?

Lionbridge var på D-Congress igår tillsammans med över 1 350 glada besökare! En inspirerande och otroligt givande dag som täckte e-handel, digitalisering och globalisering från en rad olika perspektiv. Vad krävs egentligen för att lyckas och vilka utmaningar står e-handeln inför? Det var ett par av de frågor som diskuterades.

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Lionbridge Suomi Blog

Onnistunut oppiminen sosiaalisen median välineillä

Teksti: Mika Haikonen

Torstaina 12.2.2015 järjestimme jo yhdeksännen e-learning-aamiaisseminaarimme. Tällä kertaa aiheena oli sosiaalinen media ja oppiminen. Aihe herätti aktiivista keskustelua, ja esille tuli monenlaisia näkökulmia.

Yhteisöllinen oppiminen ei itsessään ole mikään uusi asia: ihmiset ovat kautta historian oppineet toisiltaan ja eri yhteisöiltään. Nykyaikaiset sosiaalisen median välineet ovat nyt laajentaneet yhteisön käsitettä, tuoneet vuorovaikutukseen uusia työkaluja ja näin laajentaneet oppimisen mahdollisuuksia. Jokainen organisaation jäsen voi olla tiedon tuottaja ja kuluttaja, riippumatta roolistaan organisaatiossa tai maantieteellisestä sijainnistaan.

Kuitenkin onnistunut oppiminen sosiaalisen median välineillä vaatii pohjakseen hyvän tuen organisaatiolta. Organisaatiokulttuuri on varsin laaja käsite ja hankala viipaloida helposti syötäviksi paloiksi. Käsittelen tässä blogikirjoituksessa muutamaa keskeistä näkökulmaa.
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Global Language & Translation Blog

Preparing for Global Service Expansion

‘Global governance with local execution’ is the philosophy followed by a large number of organizations looking to expand their service operations across the globe. In fact, a recent The Service Council (TSC) research survey revealed that nearly 9 out of 10 enterprise-level organizations operate service in more than one geography, and across all revenue classes, nearly three out of four organizations are looking to further expand their global service presence. This is either done by entering new geographies or by delivering new service offerings in supported geographies.
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Global Marketing Operations Blog

New Publication Focuses on Breaking Language Barriers

Interested in gaining guidance and accessing a range of tools and resources about the language services and global translation industry? Look no further than TAUS, an online resource center that connects members to a variety of useful tools about the language and translation industry to improve the communication amongst people and businesses throughout the world. They offer a variety of services, including:
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Business Process Crowdsourcing Blog

The Need for Interpretation Services in Health Care Systems

With a growing international population and millions of previously uninsured Americans gaining health insurance under the Affordable Care Act, the need for interpretation services in health systems has never been greater. The increase in adult patients speaking foreign languages, coupled with ACA mandates on interpretation services in hospitals, have thrust medical interpreters to the forefront of a landmark decision in healthcare. Continue reading »

Veritest Blog

Three Questions to Ask your Mobile Testing Partner

In 2008, there were less than a thousand apps available through the iTunes store. Today, that number tops 1.2 million. There are more than a billion smartphones currently in use worldwide, with new devices being launched every single week. However, for those tasked with bringing a product to market, automated mobile testing isn’t widely adopted at this time.

The major drawback to automated mobile testing is the inability to replicate and repeat a test across multiple devices and operating systems. Although there are automated tests which will put a device or application through its paces, it becomes laborious and time intensive (and hence, more expensive) to set up that test to run on a majority of the options currently in use. Continue reading »

Travel & Hospitality Blog

What are the Best Global Websites in Travel & Hospitality?

Lionbridge is proud to partner with John Yunker, President of Byte Level Research to unveil a new report titled: Web Globalization and the Travel Industry: Benchmarking the Best Global Websites.

Join us on May 20th at 11am EST to learn best practices and recommendations for your Travel and Hospitality website. Listen in as Clint Poole, VP of Corporate Marketing, Lionbridge, talks with John about the good, the great and the ‘could be better’. If you are evaluating strategic growth this year in your global digital strategy, register here.

In addition to hotels, cruises, and transportation companies, a new category has been included on DMOs.  For more info on Byte Level Research: visit Byte Level Research

 

Global Consumer Blog

Marketing to APAC (the Asia-Pacific region)

If you’re doing business in – or expanding into – the Asia-Pacific (APAC) area, I have a really good 2-part best practices article for you to read on the PitneyBowes blog: Tips and Best Practices for Targeting an APAC Audience. Continue reading »