For many businesses, consumer generated content is the most important form of marketing collateral available in today’s digital age. For example, if a hotel has a “Reviews” section on its site, it must capitalize on this first-hand feedback by translating it into various languages, to effectively reach – and influence – customers across the globe and increase sales.
With 6,900 languages and dialects in the world, this can be a seemingly daunting task; however crowdsourcing can help companies attempting to overcome this hurdle. As a legacy language services company, Lionbridge through its Business Process Crowdsourcing (BPC) practice, has delivered (or perfected) an innovative approach to performing time consuming and expensive business tasks – such as translation – more quickly and cost-effectively. Continue reading »
We’ve dedicated several blog posts to exploring crowdsourcing’s impact on the future of work, the growth of Talent-as-a-Service and how machine intelligence fits in to the evolving workforce. It seems these are topics that are also on the mind of Google CEO and co-founder Larry Page.
In a recently released “Fireside Chat” video featuring Page, fellow Google co-founder Sergey Brin and well-known technology investor Vinod Khosla, Page pondered what many workers probably think about often: why can’t we all work part time? This would surely allow us to pursue more fulfilling aspects of our choosing. Continue reading »
Earlier this month, I attended Localization World in Dublin. This was my first localization-specific conference even though Lionbridge is regularly a major sponsor and participant. For me, it was an opportunity to learn more about Lionbridge’s core industries: localization and translation. The vibe was different than recent crowd conferences I’ve attended, which are often filled with lots of new start-ups, prospects and academics. By contrast, Localization World was attended by very mature service providers, like Lionbridge, as well as localization buyers who have been in the industry for a long time. Continue reading »
Over ten years ago, we realized that in order to meet increasing customer demand, translation services needed to evolve from traditional, full-time translators to a more scalable, flexible delivery model that tapped the requisite translation “talent” on an as-needed basis. Thus, we transformed our internal employee base of specialized translators and established a virtual workforce, allowing each professional to work remotely via the cloud to complete tasks matching their skill set. Essentially, Lionbridge started crowdsourcing before the term “crowdsourcing” was coined by Jeff Howe in Wired circa 2006. Continue reading »
We say it’s a small world – one growing smaller by the day thanks to the Internet, mobile phones, social networking and simple and free collaboration tools – but it actually remains exceptionally difficult to connect people who don’t speak the same language. Businesses are keenly aware of this challenge. Whether operating at a global scale, breaking into new markets with a service or device, or simply trying to better serve foreign language speaking customers here in the United States, overcoming language barriers is a challenging and expensive process.
The cloud, however, has allowed crowdsourcing to emerge as a fast and efficient tool for completing language-related work, enabling businesses to connect with major populations that don’t share a common language. Lionbridge recognized this promise more than a decade ago, which is why we started crowdsourcing before the actual term was even coined. Our approach has evolved into a form of crowdsourcing we call Business Process Crowdsourcing (BPC). Continue reading »
With over a decade of experience in delivering managed crowdsourcing to the enterprise, we’ve witnessed – and helped – the industry evolve and we’ve captured best practices throughout the years to adapt our own Business Process Crowdsourcing delivery model. Now more than ever, an increasing number of businesses are experimenting with the crowd, but producing and replicating high-quality, accurate results on a consistent basis is a challenge without the right processes, governance and management. Next week, we’ll be discussing some of these lessons learned and best practices during a free, online event on Google+. Continue reading »
As crowdsourcing continues to mature as a delivery method for completing work by leveraging large groups of geographically dispersed individuals, many crowdsourcing providers are working feverously to create the optimal approach to meeting enterprise-level standards for both quality and reliability. The term enterprise crowdsourcing is currently generating a lot of buzz – but buzz and business value can sometimes be mutually exclusive. Continue reading »
Weighing cost versus value is an assessment that is an essential part of virtually every business decision. However, as more businesses utilize crowdsourcing as a new approach to delivering work, the drive to focus on achieving the lowest cost can interfere with the ability of extracting the most value. Continue reading »
Evolution is a characteristic of every successful business. While big changes capture the headlines, small changes can be equally as impactful. We are confident that will be the case with today’s news. Lionbridge Business Process Crowdsourcing (BPC) today announced its focus on – and commitment to – leading the next generation of outsourcing by providing future-ready enterprises with a delivery model that leverages the intellectual capital of the extended global community. In direct response to our customers’ needs and as part of our evolved focus, we are excited to announce the update and relaunch of our new BPC website: www.thesmartcrowd.com. Continue reading »
Over the past few months, we’ve discussed the benefits that enterprise-level businesses experience with managed crowdsourcing versus “one-size-fits-all” platform solutions. Tasks such as translation, testing, and data/content research have repeatedly been completed at a higher and more consistent quality level than platform providers can offer. Continue reading »