Over the past few months, we’ve discussed the benefits that enterprise-level businesses experience with managed crowdsourcing versus “one-size-fits-all” platform solutions. Tasks such as translation, testing, and data/content research have repeatedly been completed at a higher and more consistent quality level than platform providers can offer. Continue reading »
Facebook just rocked the tech and investment communities with news it will purchase WhatsApp for $19 billion! King Digital, maker of the wildly popular Candy Crush franchise, has filed paperwork for an IPO, wherein it projects to raise $500 million. Clearly, there is big money in mobile right now, and it goes far beyond fun and games. From start-ups to major enterprises, brands everywhere are tapping this channel to build brand loyalty, better serve customers and capture newfound revenue and profit streams.
The global product lifecycle of an app is similar to most other products: every potentially great app starts with a great idea, then it’s up to savvy developers and creative programmers to bring the vision to life. After the coding has been completed, a flawless launch is needed to ensure the product hits the mark right out of the gate. One misstep could cost millions of dollars in lost revenue. So, how does a product manager make sure the mobile device, app, user portal, platform or customized tool will work halfway around the world? Continue reading »
It’s hard to go more than a day without hearing news related to the Affordable Care Act (ACA) – commonly referred to as “ObamaCare.” While the national spotlight remains squarely focused on enrollment, coverage policies and technical setbacks on HealthCare.gov, many outside of healthcare circles are less familiar with the influence of new federal mandates on interpretation services. Although the foundation for legal access to various languages was first created in the 1960s, properly providing interpretation services to Limited English Proficient (LEP) patients has been a challenge. Now, the power of the crowd is being leveraged by forward-looking facilities to provide unprecedented, equal and immediate access to even the least commonly spoken of languages. Continue reading »
Whether it is considered an industry, business practice or labor model, crowdsourcing is at a significant crossroads as it continues to evolve. With a steady stream of buzz surrounding what many consider an innovative and effective approach to “work,” more businesses than ever tested the crowdsourcing waters in 2013. Results across the industry were quite mixed: some crowd providers landed valuable new business, while others fell flat on their faces. Some went away altogether. Quality control was the major issue for less service-oriented crowdsourcing providers. Skeptics emerged to voice their disillusionment with crowdsourcing, while supporters doubled down on the benefits. So, what does it all mean for the crowdsourcing industry in 2014? Here are our five crowdsourcing predictions. Continue reading »
The recent 60 Minutes segment on Amazon.com CEO Jeff Bezos drew some serious attention over the revelation that the company is working on an uber delivery service using drones to drop items at consumers’ doorsteps in 30 minutes or less. While delivery-by-drone is far from imminent, it certainly got people buzzing about the role of machine vs. man in our every day lives.
Two weeks later, The Boston Sunday Globe carried not one, but two stories focusing on the potential for apps, robots and computers to handle jobs and tasks traditionally performed by humans. The common denominator is, of course, automation and the vast – and at times, scary – potential it offers to businesses and consumers who embrace new technologies to get things done faster, more efficiently and more cost effectively. Continue reading »
The end of the calendar year always presents a good time for reflection, as well as an opportunity to look forward to expectations for the New Year. As we’ve continued to watch the crowdsourcing industry mature this year – some segments doing so faster than others – we’ve been thinking about what the promise of the crowd holds for businesses in 2014.
We’ve come to the realization that further crowdsourcing adoption by businesses will be driven by the crowd’s innate ability to shatter language, geographic and other traditionally restrictive business barriers that mature, stagnant businesses operate within. In effect, the true promise of crowdsourcing is that it can create entirely new “blue oceans” for just about any market. Continue reading »
Last month, many of the providers within the growing crowdsourcing market came together at CrowdConf to discuss the current trends in the industry and predict its next evolutions. The universal sentiment was that the industry is maturing, and like any maturing market this development was accented by some consolidation among crowd platform providers. Much of the discussion revolved around how businesses would need to evolve their thinking to make the best use of the crowd, and it’s this point that led our Business Process Crowdsourcing (BPC) team to realize how drastically different our approach is to the rest of the crowd platform providers on the market. Continue reading »
Last week, we launched a new e-book entitled, “The Complete Guide to Business Process Crowdsourcing: Changing the Way Work Gets Done,” which highlights the advantages of Lionbridge’s unique Business Process Crowdsourcing (BPC) solution that sits between crowdsourcing and Business Process Outsourcing (BPO). It highlights BPC’s advantage over traditional BPO models to tackle complex business demands with increased speed, efficiency, scalability and flexibility. Continue reading »
First there was Software as a Service or SaaS (thanks Marc Benioff). It was arguably the most disruptive of all disruptions in the technology sector, and it turned traditional enterprise software licensing on its head by introducing the concept of “renting” versus buying software to run your business.
Soon after SaaS, there was Platform as a Service or PaaS (thanks Marc Benioff’s marketing folks). This took SaaS to an entirely new level by giving businesses the ability to build their own custom software applications.
Next came Infrastructure as a Service or IaaS (pioneered by Amazon, Rackspace and others) which made it faster, easier and less expensive for companies to outsource the technological underpinnings of their business – storage, hardware, servers and networking.
The latest incarnation of XaaS (anything as a service) involves not the replacement of a technology or product, but rather skilled professionals who have developed expertise in everything from Big Data classification and verification, to language translation, to testing, to search relevance testing. We call it Business Process Crowdsourcing (BPC) at Lionbridge. But in keeping with the “XaaS” nomenclature, another way of looking at how we are delivering a solution to our clients’ business problems is to characterize it as Talent as a Service or TaaS. Continue reading »
Put yourself in the shoes of a product manager overseeing the global launch of a new mobile technology. Whether it’s hardware (such as a smart device), or software (an entertainment services portal for example) there is one unifying rite of passage that each manager will face before they realize the fruits of their labor…an incapacitating, painful migraine brought on during final product testing.
For more than 13 years, Lionbridge has worked with some of the world’s most recognizable technology brands on the all-important, final viability testing that precedes such a roll out. As a result, we’ve heard the horror stories from the fraternity of product managers, and I’m proud to say we’ve found an elixir for their troubles. Continue reading »