Global Retail Websites: Learning from the Best

Best Global Retail Websites 2013John Yunker at Byte Level Research recently published a report (sponsored by Lionbridge) called The Leading Global Retailers (and Why): Web Globalization Benchmarks and Best Practices, which showcases 38 of the world’s best global retail websites.

He’s published similar reports before, but this is the first time he’s focused solely on global retailers, so I’m thinking this might really be of interest to you.

I strongly recommend you download this (FREE) report, so you can learn about the following:

  • Challenges in Global e-Commerce
    • Knowing whether to localize your product
    • Taking advantage of existing “global enabler” platforms
    • Paying attention to legal and regulatory changes
    • Web globalization and partially localized websites
  • Retail Web Globalization – Best Practices
    • Languages offered
    • Global design templates
    • Global gateways
    • Flash
  • Web Globalization and Mobile
    • Mobile apps vs. responsive websites
    • Languages, language detection and other considerations
  • Language Strategies
    • Spanish for Spain, the US and others
    • French and English for Canada
  • Best Global Retailers
    • Spoiler alert: IKEA is #1
    • Amazon
    • Apple
    • Starbucks
  • Best North American Retailers
    • Spoiler alert: Best Buy is #1
    • Sears
    • Lowe’s and Home Depot
    • Macy’s
  • Web Globalization Checklist and Terminology
    • Internationalization
    • Localization
    • Language Negotiation
  • And More…

The bottom line? If you’re working on a website for a global retail company, I strongly urge you to dive into this report. I guarantee you’ll learn valuable tips and tricks that you can use to improve your organization’s own online presence.

And please stay tuned to this blog, where I’ll be discussing some of the topics in John’s report in more detail.


One Reply

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