Have you ever wanted to buy something online but not known the best site to purchase from? I most certainly have. My go-to solution is Google, the power-house search engine which seemingly has access to all the information in the world. I search “cute fall jacket” or “good gifts for dad” and voila – question answered. Taking the fastest and simplest route, I click on the top few results, read, compare, and buy.
With the holiday season right around the corner, think about the millions of searches that online shoppers will use to find perfect gifts for family and friends. Imagine, as a retailer, that none of your products show up in the search results, or if they do, they’re shown low on the list. Ouch. Competitors win time and time again. Now envision the reverse – your brand shows up in the top 5 results. The potential gain in sales is huge.
As we enter Q4, Search Engine Optimization (SEO) for global retailers is an absolute must, but it’s not as easy as tossing some buzzwords into website text. In the recent Internet Retailer article, Google rewrites its rules, we are reminded how important SEO is for retail success, but it also notes how tricky it can be to keep up with tweaks and changes to technology. It takes an experienced marketing team to maintain a successful SEO effort.
And if a company goes global and caters to foreign language speakers, a deep understanding of translation and localization is imperative. A word in English, when directly translated, does not necessarily convey the same understanding in another country. For instance, Tokyo Emotional Restaurants? Something’s wrong here…
With sales at stake, SEO is a retailer “must have.” For a global retailer, professionally done SEO is all the more important. You need to know the right words and their correct cultural equivalents. Shameless self-plug: take a look at our Global SEO services. A leader in the localization industry, see what Lionbridge has to offer!