Kathleen Bostick

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Marketing to APAC (the Asia-Pacific region)

If you’re doing business in – or expanding into – the Asia-Pacific (APAC) area, I have a really good 2-part best practices article for you to read on the PitneyBowes blog: Tips and Best Practices for Targeting an APAC Audience. Continue reading »

Six Great Webinars about Global Web Management

Think you know your way around global web management strategies? See how many of the following 12 questions you can answer:

  1. How many languages should your website be in if you want to reach 90% of all Internet users?
  2. What are the unique challenges faced by retail companies vs. travel and hospitality companies in regard to their respective web globalization strategies?
  3. What’s the best way to manage a Spanish-language website for the US? Continue reading »

Translation and Localization Info, Right Around the Corner

You may or may not know this, but I’ve already been blogging for a few years about translation and localization in the Travel & Hospitality section of this blog. And while many of my blog posts there have obviously been prepared for the Travel and Hospitality industry, a lot of that content would be really useful to you guys in Global Consumer industries, too. Continue reading »

Innovation in Retail

A lot has happened in the retail industry in the 18 years since the summer of 1995. I realize that’s a strange number of years to focus on, except when you consider this: that was when Amazon.com was born. (For you sticklers, it was conceived a year earlier in July 1994, but didn’t go online until a year later.)

I was struck by this realization while reading the September Fast Company article about Jeff Bezos – or “King Bezos” as proclaimed on the cover. We’ve watched the company grow over the years, and I’m willing to bet most of us have helped it grow. Remember how it started as a mere online bookstore, then evolved to include movies, music, software, games, clothes, jewelry and other everyday stuff? And then… a lot more, including fulfillment and shipping improvements, video streaming, cloud storage and more. (Rather than recap everything they’ve done and who they are now, I recommend you read the About Amazon page on you know, amazon.com.)

All this to say one thing: Amazon = Innovation in Retail. Continue reading »

Consumers Pay More to Help More

Good news for socially responsible companies! According to a recent Nielsen study, half of the consumers around the world aren’t just more likely to buy goods and services from socially responsible companies, they’re willing to PAY MORE for them.

And here’s something else pretty interesting about the survey results: the percentage of survey respondents who said they’d pay more was at least twice as high (two-thirds of respondents) in India, the Philippines, Thailand and Indonesia than it was in Europe (one-third of respondents) where consumers may be more skeptical about corporate social responsibility. Continue reading »

Global Retail Websites: Learning from the Best

John Yunker at Byte Level Research recently published a report (sponsored by Lionbridge) called The Leading Global Retailers (and Why): Web Globalization Benchmarks and Best Practices, which showcases 38 of the world’s best global retail websites.

He’s published similar reports before, but this is the first time he’s focused solely on global retailers, so I’m thinking this might really be of interest to you. Continue reading »