Global Marketing Operations

New Publication Focuses on Breaking Language Barriers

Interested in gaining guidance and accessing a range of tools and resources about the language services and global translation industry? Look no further than TAUS, an online resource center that connects members to a variety of useful tools about the language and translation industry to improve the communication amongst people and businesses throughout the world. They offer a variety of services, including:
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Balancing Time-to-Market and Quality in the Content Newsroom

According to Social Media Today, more than 78% of Chief Marketing Officers believe that custom content is the future of marketing.  And, last week’s Consumer Electronics Show (CES 2014) provided the perfect venue for companies to launch or hone their branded journalism-based Newsroom content marketing strategies.

Over the past 18 months, Lionbridge has seen a growing number of our clients embrace this new strategy of ‘always-on’ storytelling in an effort to emotionally engage customers across multiple channels, devices, and geographies.  It’s an exciting evolution that reminds me of agile software development and its always-on, real-time cycles, yet more personal in nature as companies seek to establish emotional connections at the individual consumer level. Continue reading »

Why Marketers Must Account For an On Demand Society

 

Patience may be a virtue but in an increasingly on demand world being patient can seem like an impediment to productivity. The accelerated speed of the digital age has made it so that people’s default reflex is to refresh their social media feeds for real-time feedback. Look no further than a spotty Internet connection to see that people now feel entitled to immediate results and they should. With all media being made digitally available instantaneously, the patience cliché now seems as antiquated as a dial-up modem. Continue reading »

How Email Marketing Regenerated Its Power

Since the arrival of email, marketers’ relationship with the medium through the years can best be described as cyclical. The initial promise of email marketing was suffocated by spam. In response, inbox filters and unsubscribe links were able to render spam virtually obsolete and in the wake of these developments marketers were able to rectify promotional email by disavowing all the unpleasant associations with spam and creating a more value based approach. Targets for emails became more concentrated and the content more relevant. Rebranding email marketing as a value-based, narrowcast approach has legitimized the medium as a business tool and lead to open rates as high as they have ever been. Continue reading »

Video Marketing Primed For Explosive Growth

 

The statistic that most aptly anchors the magnitude of video marketing’s potential is that YouTube attracts more than 1 billion unique global viewers every month. In light of numbers like these it would reasonable to assume that the majority of marketers use video marketing and are refining their strategies but the truth is that only ¼ of brands utilize video as part of their digital marketing strategies according to Kantar Media. Now if the first two stats seem incongruous, they are and the expectation is that in the near future, companies will correct this by fully embracing the reach and power of video marketing. Continue reading »

IBM Watson’s Supplemental Marketing Value to Existing Web Operations

Forbes recently wrote an article titled IBM’s Watson Set to Revolutionize Marketing, which profiled the company’s well known supercomputer, perhaps most famous for competing on Jeopardy. The article explains how going forward Watson’s capabilities will be better applied forecasting trends rather than dominating a trivia game show. Continue reading »

A (Brief) Survey of the State of Social Media in Marketing

 

Social media is now used by 93 percent of marketers according to an HWPCC News article. What was once derided as nothing more than a series of networks used to post pictures of cats and sandwiches now is a valuable tool for global marketing services. Below are bullets that will parse through facts and statistics that explain the current value of business related social media and how the mechanism is primed for further growth. Continue reading »

With a Wealth of Options, Video Marketing Growing Rapidly

An Uberflip article cited that 87% of marketers are now incorporating video as part of their content marketing strategies. This number continues to grow as high quality digital options like Vine and Instagram make it quick and easy to post video content. These popular apps funnel videos directly into social media where they are available to a large portion of the 75 million people who watch online videos every month in the US.

With video growing so rapidly, the discussion is no longer whether video will eclipse text as the dominant form on the web, but when will it. Marketers are aware of this and the expected spending on video is projected to reach $6.3 billion by 2015, according to a San Francisco Chronicle article. The majority of the population has a smartphone or tablet on their person at any given time which means that video now has the same ubiquity as text and social media has made it equally easy to share both. Continue reading »

With a Wealth of Platforms, Video Marketing Growing Rapidly

An Uberflip article cited that 87% of marketers are now incorporating video as part of their content marketing strategies. This number continues to grow as high quality digital options like Vine and Instagram make it quick and easy to post video content. These popular apps funnel videos directly into social media where they are available to a large portion of the 75 million people who watch online videos every month in the US. (Uberflip)

With video growing so rapidly, the discussion is no longer whether video will eclipse text as the dominant form on the web, but when will it. Marketers are aware of this and the spending on video is projected to reach $6.3 billion by 2015, according to a San Francisco Chronicle article. The majority of the population has a smartphone or tablet on their person at any given time which means that video now has the same ubiquity as text and social media has made it equally easy to share both. Continue reading »

Translating Global Video Content

Businesses have begun integrating video into their marketing strategies after recognizing the benefits inherent to the digital medium.  Video content registers a higher user engagement compared to text and studies show that video increases the time a user spends on a company’s page. From a marketing perspective “visitors were 144% more likely to purchase after seeing a product video than those who did not” according to a Stacks and Stacks study. Continue reading »