Many companies we speak with are expressing frustration with their search engine rankings in countries outside of their home base. Most companies do a decent job with SEO in their home markets, but globally it tends to be a different story. A core part of the challenge for many of them is how they currently approach website translation. To assist them, we developed a 3 stage maturity model that you see below:
The majority of companies we speak with are still in the CRAWL phase and just now starting to take a look at international SEO search rankings and developing a solid keyword list in each market. For too long, translation and SEO have been artificially separated due to a separation in the vendor community between translators and SEO experts. These two worlds are now coming together and companies should look for a partner that has fully integrated SEO into the web translation process to effectively WALK. Some advanced companies in international SEO leading industries such as travel & hospitality are already in a RUN and achieving significant results.
Do you know where you stand in each of your global markets? If not, we offer a free Global SEO Analysis to help you begin the journey.