Google claims the majority of the search engine market share in the U.S., raking in nearly 65 percent of all searches in May 2012, according to a study by Hitwise. The same can be said for many international markets, yet statistics on international search engine behavior outline that, depending on country and language, internet usage worldwide can be drastically different from their American/Western counterparts.
To expand globally, data mining needs to be done at the local level. The world’s internet population is growing – increasing nearly 528 percent between 2000 and 2011 alone according to Internet World Stats – and global organizations are increasingly leveraging in-market data and uncovering new growth opportunities that directly impact their bottom lines. Gone are the days where marketers view SEO as a mere inbound marketing tactic. Today, as the trend of internet marketing spending continues to spike, SEO and SEM are considered primary revenue performance channels and access to in-market data is key for global marketers to plan, prioritize and calculate marketing ROI.
So, if you had a global footprint that spanned over 26 countries around the globe and access to a human knowledge network in virtually every market, what data would be most useful to your organization’s digital strategy? What internet marketing information do you feel is missing from your current global view?