Global Marketing Operations » Page 8

Translating to Global Mobile: Insight on Taking your Website Mobile

Mobile usage and internet access is increasing across the globe. According to Analysys International, China has become the world leader in mobile internet with over 431 million users in Q4 2011 and mobile search surpassed desktop search in India in August of this year, as shown by StatCounter.

Global smartphone penetration is also on the rise. With the increasing number of mobile internet and smartphone users around the world, mobile adaptability can be very beneficial. Continue reading »

Engage Shoppers Worldwide This Holiday Season

This week marked one of my favorite holidays: Cyber Monday. U.S.- based online shoppers emerged from their Thanksgiving turkey comas and flocked online to prepare for the holiday season.

Retailers know the importance of advertising for Cyber Monday. Holidays are a consumer wonderland. As Christmas approaches, retailers roll out the seasonal sales and blustery winter displays in storefront windows. We are practically drooling by the time eggnog and gingerbread flavors come around. Continue reading »

Target International Holiday Consumers With Exclusive Content

With just days left until Thanksgiving and weeks before Christmas, brands and organizations across the globe have their holiday marketing campaigns running at full throttle. Hundreds of initiatives are happening simultaneously worldwide, making it difficult for campaigns to rise to the top domestically, let alone in international markets.

How can a global brand hit the mark during the holidays and stand out from the competition? One of the easiest ways to target multilingual consumers is by taking a unique spin on the standard approach to content marketing. Continue reading »

Is Your International Business Taking Advantage of Facebook’s Global Pages?

Since 2008, Facebook has been the world’s most visited social network. Now more than ever, companies and consumers are making Facebook a part of the purchasing cycle. Once the social network became a publicly traded company, it began pumping more resources into it’s Brand Pages, demonstrating the value of Facebook marketing. The results to come out of the last few months are a good sign for any company looking to streamline their presence or take their brand page global.

Continue reading »

Navigating Your Way Through Global PPC

Pay-per-click (PPC) campaigns offer an opportunity to promote your product or service out on the Web, increasing sales in a fast, cost efficient way. Multiplying this opportunity across international borders opens up many doors.  According to Internet World Stats, there are over 2.4 billion internet users across the globe. E-commerce sales in China grew over 130 percent in 2011 and online B2C sales reached an estimated $307 billion in Europe last year, as stated on Internet Retailer. With global e-commerce growing faster than ever, there is huge PPC potential in untapped markets, but before you begin your campaign it’s important to develop a strategy. Continue reading »

Multiple Languages Affected by Penguin Update

Google’s third and latest data refresh of its Penguin webspam-fighting algorithm will affect searches across multiple languages including English, Spanish, Italian and French, according to a series of tweets posted last Friday by Google’s webspam team chief, Matt Cutts (@mattcutts).

The impact to non-English search queries is as follows:

Fundamentals of Successful International SEO [INFOGRAPHIC]

If you’re reading this blog, you probably understand there’s a difference between U.S.-based SEO and international SEO. While it’s true the core of SEO doesn’t change from country to country, the mechanics involved are inherently different, especially when dealing with a multilingual site.

If you’re responsible for your organization’s web presence, especially ISEO, beware of outdated advice that suggests things like lang attributes are a critical factor to SEO. Google clearly states that it uses “only the visible content of your page to determine its language.” And advice like “change date format” or “use spelling variations” only scratches the surface of ISEO and is really too basic to move the the needle. While these are  valid concepts, they should not form the basis of your ISEO strategy.   Continue reading »

The Importance of Being Mobile

Today’s consumer takes their web-experience with them wherever they go. The internet has established itself as a global entity and the trend has now shifted to globalization. It is no longer good enough for companies to offer websites optimized for mobile devices; they must also offer mobile apps — applications specifically developed for the mobile user. Anything your company does online now needs to be capable of doing from a smartphone. Digital research firm comScore reports that nearly 40 percent of American mobile subscribers accessed downloaded apps in June. And, according to a consumer survey conducted earlier this year by MTV Networks, 91 percent of respondents said apps expose them to new things; 77 percent compared apps to personal assistants; and 83 percent of daily mobile app users reported believing they’re “addicted” to apps. It’s official, the internet has entered the mobile era, and those who don’t jump on the bandwagon now will be regretting it later. Continue reading »