The changing worldwide landscape of the Web makes global SEO even more important for domestic companies expanding operations abroad. For some marketers, both global marketing and SEO management may seem like unknown quantities, so here are some tips to make the transition overseas go smoothly. Continue reading »
The website Co.Exist asks a deliberately incendiary question with one of its headlines, “Does America Suck at Globalization?” Although the headline may be designed to provoke, the spirit of the article addresses an interesting question facing global marketing operations: What is the best way to make the power of a stateside brand transferable overseas? Continue reading »
Russia, South Korea, and China: Three countries fertile with potential for marketers are largely immune to the influence of Google because native search engines, Yandex, Naver and Baidu respectively own the majority of each country’s market share. Cultural preferences like these need to be accounted for when companies are implementing their plans for global SEO. Continue reading »
You’ve already taken the big step of expanding your online presence into global markets, but what results are you seeing? Have you noticed lately what a big world it is out there? So many people, so many languages, so much opportunity to grow your audience and your bottom line. Just because you’ve built it doesn’t mean they’ll come.
If you haven’t optimized your global websites, you’re missing a huge opportunity. Taking your SEO efforts international can mean big rewards, but it’s no small feat to commit to.
Graph Search is like Facebook’s very own search engine. Integrated with Bing, the utility allows users to search queries based on their preferences as well as their friends’ preferences. “Restaurants my friends have been to” yields pages that friends have checked-in to or shared pictures from. “People who live in my city” brings up local friends, as well as friends of friends, who have the same location listed on their page.
This connects global SEO and social media marketing on a huge scale.
The US, otherwise known as the 6th largest Spanish speaking country in the world, provides marketers with many challenges and of course, equally as many opportunities. An inescapable one that seems to both excite and confound marketers, especially SEM folks, is the growing and increasingly complex Latino market.
The latest census numbers underscore the scale of the opportunity but, as Christopher Crommett shared with us earlier this month during the webinar on SEM Lessons from CNN en Español, it also sheds light into the vastly unique dimensions that define and segment the Latino community. Continue reading »
In our recent webinar with Acquisio, we polled the audience to find out “How do you build your international keyword lists and text ads?” Do you use machine translation, expert translation, in-country employees, or in-country global search engine marketing experts? Continue reading »