Improving Web Operations Performance
The pains of a centralized web content publishing process have long been discussed by web content management experts such as Gerry McGovern. Gerry calls centralized publishing “restrictive,” pointing out that it depends too heavily on IT (non-subject-experts) publishing teams who dismiss relevant information when force-feeding content into standard templates. Likewise, a centralized web publishing process bottlenecks with request procedures, making simple tasks such as a change in hyperlink, a costly long ordeal. IT departments in turn struggle with the unpredictable influxes of content requests. With that said, most large and global companies have to rely on centralized web publishing to avoid the absolute chaos that would derive from giving anyone within the organization a personal web publishing key. You can’t forget your web audience who would be much more likely to appreciate a standardized format; knowing what type of content to expect and how to navigate through it on your site.
Outsourcing Your Web Publishing
I am always fascinated at how fast technology is growing. I remember my first Nokia brick phone, tapping my portable CD player to test the 15 second ESP, and watching morning cartoons on my huge 25 inch tube shaped TV.
In a matter of years this all changed. Year after year these technologies are created, updated, etc. As a creative marketer, and tech geek, I am always trying to find new ways to reach the audience who spends hours on these hip new devices. One problem for most marketing professionals is that we Continue reading »