Global Marketing Operations » tagged “Web analysis”

Global Market Data Fuels Better Search Performance

Google claims the majority of the search engine market share in the U.S., raking in nearly 65 percent of all searches in May 2012, according to a study by Hitwise. The same can be said for many international markets, yet statistics on international search engine behavior outline that, depending on country and language, internet usage worldwide can be drastically different from their American/Western counterparts.

To expand globally, data mining needs to be done at the local level. The world’s internet population is growing – increasing nearly 528 percent between 2000 and 2011 alone according to Internet World Stats – and global organizations are increasingly leveraging in-market data and uncovering new growth opportunities that directly impact their bottom lines. Gone are the days where marketers view SEO as a mere inbound marketing tactic. Today, as the trend of internet marketing spending continues to spike, SEO and SEM are considered primary revenue performance channels and access to in-market data is key for global marketers to plan, prioritize and calculate marketing ROI.

So, if you had a global footprint that spanned over 26 countries around the globe and access to a human knowledge network in virtually every market, what data would be most useful to your organization’s digital strategy? What internet marketing information do you feel is missing from your current global view?

An SEO Tool That Scores Global Websites

If you’re paying attention to current global internet penetration rates, you’re seeing the surge of internet users across the globe. Yet, most free online SEO and website ranking tools center on US English-based search queries and domains.  Digital marketers working with global brands are often left missing the perspective they need to quickly assess local website performance from an international SEO and user engagement standpoint.

Many of us rely on a set of metrics from disparate sources to track global website performance, but what we really need is an easy-to-use tool that offers a quick understanding of our in-market findability and our global performance relative to our competitors.

Here to fill the gap is Global Site Score – a free online international SEO tool that provides valuable in-market data that digital marketers can actually use. With Global Site Score, you plug in up to three website URLs (sub-domains, ccTLDs or sub-directories will work too) and  the tool returns a set of reports displaying your site content findability across major search engines in top international markets. It’s that easy.

What’s unique about Global Site Score is how the program factors actual search engine market share as well as content depth and indexability. Global marketers can quickly assess how much of their in-market content is indexed across major search engines in the countries where they do business. What’s more, they’re able to see how their in-market website stacks up against their competitors.

We’re really excited about Global Site Score and hope you will give it a try. The beta version of Global Site Score will be available this Friday (11/4/11) on and we’d love to hear from you about how we can improve the tool. In fact, your input is so valuable to us, as a token of our appreciation, we’ll send a “Thank You” gift to the first 100 people who provide feedback and share Global Site Score with others on Twitter, Facebook and LinkedIn.