Global Content Cycle Speeds Up
Posted on Fri, Nov 06, 2009
Today we've got some observations from Nic McMahon, Lionbridge VP of Global Technology Solutions, about our recent partnership announcement with Author-it.
It's been an interesting week, mostly because it has been hard to avoid the interest around our partnership with AuthorIT. This is not something localization providers are used to - normally it takes a phone stuck to your ear for four weeks to get a "we're not interested." Now we're getting calls for more information. Perhaps we're doing something right?
The reality is that the global content cycle is gaining visibility and localization is finally being looped into the overall discussion. In a bid to address economic and competitive pressures, organizations are asking what global content maturity looks like. It is not a hodgepodge of disconnected decisions and teams spread thinly across the globe, that much is for sure.
Connecting the authoring, production, management and localization cycles through a single partnership provides enormous benefits:
- It eliminates steps, stages and vendors.
- It creates a single point of responsibility.
- It creates a framework upon which a single global content infrastructure can be built.
- It can unite tech writers and localizers in a single common goal of efficiency.
In fact, in the calls with analysts and clients we have had over the past few weeks, they agree it's a pretty exciting opportunity all round.
Please also check out "The Next Leap in Localization Efficiencies," from Paul Trotter, CEO of Author-it, on the Author-it blog.