Using Web localization to effectively reach your global audience
I know it, and you know it. Yet, it continues to be the giant elephant in the room. You need to have your finger on the pulse of your customers, and potential buyers. Without a firm understanding of their behavior patterns, interests and pain points, you cannot effectively market to them.
Who is doing web localization right?
Organizations are struggling with this challenge on a daily basis. Sure there are a multitude of different approaches; but we’ve found two travel and hospitality companies that are doing it particularly well.
eDiscovery complexities for data preservation, collection and exchange of documents increase when impacted by foreign language.
The 20-minute broadcast focused on 3 topics:
1) Data preservation / litigation holds across international boarders
2) Cost mitigation, including how to manage discoverable documents in multiple languages
3) Attorney-client privileges outside of the US
eDiscovery and Data Preservation Costs-How to Keep Them Under Control
In an effort to streamline efficiencies as well as keep data preservation and eDiscovery costs under control, law firms are increasingly investing in technology across the entity to assist litigators with end to end eDiscovery processes.
A few months ago, I met with several of the smartest, most well-recognized, top Attorneys in Boston to discuss a myriad of topics including the interoperability of previously deployed / existing technology solutions, as it pertains to eDiscovery.
Recently I had the opportunity and the pleasure of sitting down one-on-one with Howard Sklar, FCPA guru and compliance expert currently serving as Senior Corporate Counsel at Recommind, to discuss the top 3 things to consider when implementing a global compliance program.
Watch the LionDen Legal Library session for free now. Check back every month for a new session from the LionDen Legal Library!
“Let me win. But if I cannot win, let me be brave in the attempt.”
Our recently announced partnership with Special Olympics Europe/Eurasia is well underway, with our commitment to translate the organization’s website free-of-charge into Russian, French, German, Polish, Turkish, Spanish and Portuguese.
“This is a very exciting partnership for Special Olympics and we are extremely thankful to Lionbridge for their generous contribution,” said Mary Davis, Regional President and Managing Director of Special Olympics Europe/Eurasia. “A multilingual site will help us shine a brighter spotlight on the importance of understanding acceptance and inclusion of all people with intellectual disabilities.” Continue reading »
The Bribery Act
Did you know approximately 140 companies were under FCPA investigation in 2010? (source: Gibson Dunn & Crutcher)
FCPA Compliance and Policy
Last month, Lionbridge hosted a free webinar with Boston Scientific and Holland & Knight discussing anti-corruption and anti-bribery laws. Focused on the FCPA and UK Bribery Act, Laurie Weberman-Roussel and Bill Wise discussed FCPA challenges and considerations in line with a practical framework for ensuring compliance within a multinational corporation. In addition, they talked about best practices to address key communication challenges of implementing a successful FCPA compliance program for organizations conducting business across borders. Continue reading »
Legal Document Translation Services – A Daunting Task Simplified
Procuring translation and interpretation for Law Firms doesn’t have to be a daunting task. Yet time and time again Attorneys, Paralegals, Office Administrators and Partners tell me they have disparate processes within their local office and across the law firm related to translation. Suzie Q speaks French and usually helps with understanding the “gist” of the legal document for international collection and review during eDiscovery. Jose is fluent in Spanish and trades patent prosecution translation work with an in-country affiliate.
Legal Service Translation Can Be Expensive When You Are Not Efficient!
Google announced that the Google Translate API is going to be shut off completely on December 1, 2011. It is understandable that Google is bearing significant cost to provide the API given the large usage, but it does leave a large number of companies in search of a replacement. One option to consider, Lionbridge has signed an exclusive agreement with IBM to provide a real-time translation web service. This service has been deployed by several large enterprises and is the highest quality alternative available to Google Translate.
To learn more, please view our GeoFluent pages.
Your content is driving your business: it’s how your market understands your offering, how your customers find you, and how you rank against your competitors. To be effective, it needs to be frequent, helpful and current. But to get the most from your content, you need the right publishing infrastructure. We recommend implementing a strong Content Management System, like Sitecore, that allows you to easily navigate the process of creating, publishing, altering, and archiving your content. And when you’re ready to reach people in other geographies and languages, you can leverage the built-in Freeway™ connector within Sitecore to easily translate your messaging.
It’s as easy as selecting the languages you want and submitting your files. The files come back to you, translated and localized by expert translators from Lionbridge’s leading translator network, right within the Sitecore CMS. Cherry on top? The connector is easily accessible and free of set-up costs for Sitecore clients.
Interested in learning more? Contact us.