Global Language & Translation » tagged “global business”
The Crossroads of the Translation Industry
As the translation industry continues to grow in 2013, so does the technology that drives it. Clients and developers select the tools easiest to use and most efficient to their production. Users will need to learn to embrace and sell these technologies with a new mindset, and developers are excited to dive in and elevate technology to the next level.
Global Data Privacy
Meet Joe Dehner:
- Member at Frost Brown Todd
- Head of the International Business practice group
- Concentrates his experience on multinational business and securities disputes
Joe joins Lionbridge for two, ten-minute podcast sessions covering Global Data Privacy. Global Data Privacy is a hearty compliance topic, much like FCPA. Any business handling cross-border personal information must comply with widely differing laws and regulations that protect personal data.
The first ten-minute session addresses the challenges for Global Data Privacy including collection, process, usage and storage. It will be of interest to any C-level executive or in-house counsel of businesses that deal with employees, customers or vendors in more than one country.
The second ten-minute session covers the solution for handling personal data according to local data privacy laws worldwide. This session outlines a checklist for managing personal data compliance.
Download both sessions for free now!
Web localization – An investment to understand your audience
Using Web localization to effectively reach your global audience
I know it, and you know it. Yet, it continues to be the giant elephant in the room. You need to have your finger on the pulse of your customers, and potential buyers. Without a firm understanding of their behavior patterns, interests and pain points, you cannot effectively market to them.
Who is doing web localization right?
Organizations are struggling with this challenge on a daily basis. Sure there are a multitude of different approaches; but we’ve found two travel and hospitality companies that are doing it particularly well.
Global compliance program – Top 3 things to consider! Insight and commentary by Howard Sklar
Recently I had the opportunity and the pleasure of sitting down one-on-one with Howard Sklar, FCPA guru and compliance expert currently serving as Senior Corporate Counsel at Recommind, to discuss the top 3 things to consider when implementing a global compliance program.
Watch the LionDen Legal Library session for free now. Check back every month for a new session from the LionDen Legal Library!
Website Translation- Lionbridge Helps Wizz Air Spread its Wings Across Europe
One of the good things about working for Lionbridge is that we have the opportunity to see some of our customers grow dramatically as they expand their businesses internationally. We work with ambitious companies that understand that the consistency of their brand image is key to international success. Wizz Air is a perfect example of such a company. Anyone who has travelled via London Luton airport recently can hardly have failed to notice the eye-catching purple and pink livery of the nine Wizz Air planes flying in and out. Wizz Air clearly understands the importance of a dramatic visual image in building brand awareness. Continue reading »
European and Canadian French Localization: Do I Really Need to Localize my Content into Both?
I don’t know one French person who doesn’t smile when one of our Canadian cousins speaks. Not because this cousin is relating a joke or saying something particularly funny, but we (French people) just love the Canadian accent, as well as some of the French-Canadian idioms.
I’ll always remember a meeting we had last year with a prospective client. It was the third round of an RFP, and we sat around the table with 10+ people who were deciding whether or not to work with Lionbridge. Despite the serious nature of the discussion, I was pleased to see smiles on everyone’s faces when a Canadian-born Lionbridge executive presented. Not only did she provide excellent answers, but her Canadian accent made the answers very appealing to the audience. While French and Canadian people do not have difficulty understanding one another, I am not sure whether Canadian people look as fondly upon our use of the French language as we look upon theirs. Continue reading »
Help Your Language Services Provider (LSP) Help You! (Part II)
In today’s post (a continuation from last Thursday), we look at several more things you can do to help your LSP address your localization needs most effectively.
1. Provide actual source files
When giving sample files to your LSP, it is very important to provide source files for content rather than final published files, which are hard to work with. PDFs, final builds for software and eLearning, non-editable movie formats, and flat graphics files are all great as a reference point, but the LSP would only be able to provide budgetary estimates based on these. By providing the actual source files, you allow the LSP to do a much more in-depth analysis of the content and provide more accurate pricing. Continue reading »
