Global Language & Translation » tagged “Global Marketing”
The Crossroads of the Translation Industry
As the translation industry continues to grow in 2013, so does the technology that drives it. Clients and developers select the tools easiest to use and most efficient to their production. Users will need to learn to embrace and sell these technologies with a new mindset, and developers are excited to dive in and elevate technology to the next level.
Augmented Reality- A Computer Generated Genius
Augmented Reality (AR) is the term for a live view of a real-world environment whose elements are improved by computer-generated imagery. AR is a combination of a real scene and a virtual scene that takes a real object and uses technologies to add contextual data, deepening a user’s understanding of it. Continue reading »
Web localization – An investment to understand your audience
Using Web localization to effectively reach your global audience
I know it, and you know it. Yet, it continues to be the giant elephant in the room. You need to have your finger on the pulse of your customers, and potential buyers. Without a firm understanding of their behavior patterns, interests and pain points, you cannot effectively market to them.
Who is doing web localization right?
Organizations are struggling with this challenge on a daily basis. Sure there are a multitude of different approaches; but we’ve found two travel and hospitality companies that are doing it particularly well.
Translate Online Prensence: 8 Considerations that Impact a Global Company’s Multilingual Blog
I find Alan Pelz-Sharpe’s recent article extremely interesting, particularly the second trend he identifies: “Multilingual requirements will rise to the fore.” According to Pelz-Sharpe, “Of all the trends I have observed…that is the strongest by far.”
From a translation/localization service provider perspective, this is certainly good news! I run Lionbridge’s global marketing efforts, so I empathize with other marketers when I consider all the things under the marketing umbrella that we need to consider for translation. One example that comes to mind is this blog. There aren’t many multilingual blogs out there yet, but I believe this will be the year that many more global companies head this way. Lionbridge may be one of those companies, and we’re taking some time to be strategic, by considering the following 8 issues: Continue reading »
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