Travel & Hospitality
Personalization and Language
You know what’s funny? I’m still a little amazed every time I see a contextual display ad about something I recently shopped for. (I guess that’s funny-weird, not funny-haha. Sorry if I got your hopes up.)
But you know the feeling, right? You’re minding your own business, reading an article, or you’re using a web-based email program like Gmail. All of a sudden, you see an ad for the exact pair of shoes you were looking at on Zappos last Tuesday. I get this thought that lasts for like a millisecond, “What a weird coincidence!” before my brain kicks in and I remember that companies have data. Lots of it – and some of it is about me. And they’re using it to get my attention. Continue reading »
More on Marketing in China
Since we’ve talked about marketing in China before, I thought I’d share a really good overview of a Forrester event held in Shanghai last month: Reflections On Forrester’s Event – “Winning the Dynamic Digital Consumer in China”. Continue reading »
Finding the Right Web Globalization Balance
This year, John Yunker added a new Travel and Hospitality category to his report: Theme Parks! I love everything about travel, but there’s something about theme parks that is extra fun, especially during the Spring Break season. So let’s look at his findings, and see what we can learn. Continue reading »
Video Marketing Transcends Borders
Yes, video marketing transcends borders… I realize that’s kind of a lofty statement, but what I mean is, videos appeal to just about everyone, and there are many many statistics out there that prove there’s an audience for video.
For instance, according to YouTube (www.youtube.com/t/press_statistics)…
Lots of people create and watch videos:
- Over 800 million unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
Videos have global appeal:
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 53 countries and across 61 languages.
Now, we know the good people at YouTube wouldn’t offer their site with such global customization if there weren’t an audience for it. Continue reading »
Best Global Travel Websites – and Why (free webinar)
It’s a mid-February Tuesday and you’re looking for motivation. Or you’re already motivated but having a hard time focusing. Or you’re focusing just fine, but need answers.
Regardless of your situation, I’ve got great news for you. Our good friend, dynamite speaker and world renowned web globalization expert, John Yunker, will present the results of his recent Travel & Hospitality website study on March 6 in a free Lionbridge-sponsored webinar. Continue reading »
Web Globalization for a Global Mobile Experience
Other than Travel and Hospitality, no other industry is better suited for an ideal mobile experience. In fact, the very definition of travel is “to be mobile.”[1]
So it’s no surprise to me that John Yunker included a whole “Mobile” section in his new report that I’ve been talking about lately, “The Best Global Websites in Travel & Hospitality.”
Although as John points out, we’re all still learning what makes a dynamite mobile app or website, some things are already clearly emerging as “import considerations.” I’ll outline some of them here, but highly recommend you download his free report for the details and many Travel and Hospitality industry examples. Continue reading »
Global Navigation, Global Gateways, Geolocation and More
“If a web user cannot find his or her localized website, the site may as well not exist.”
Thank you, John Yunker, for stating that so strongly. Sounds harsh, but it’s true. A web manager can create the most beautiful, information-packed, professionally translated website in every one of the company’s target languages, but if it never reaches the target audience, it’s not just worthless, it’s a waste of money. Continue reading »
