I’m spending this week at the PhoCusWright Conference in Hollywood/Ft. Lauderdale, Florida. (I know, it’s tough.)
If you couldn’t make it, here are some next-best-thing resources: Continue reading »
Whether you’re new to the translation and localization process, or have been working on projects for years, it’s important to understand the lingo associated with the language industry, and equally important that you be familiar with the tools used to improve the quality and efficiency of your translation projects.
I’ve already covered some of the terminology (for instance, Some Differences Between Interpretation and Translation, and Translation and Localization, What’s the Difference?), so today I thought I’d talk about Translation Glossaries, and provide you with a link to a fantastic Lionbridge FAQ on the topic. Continue reading »
Think you know your way around global web management strategies? See how many of the following 12 questions you can answer:
I’ve got some horn-tooting to do on behalf of Lionbridge. On a conference call with investors and analysts this morning, we reported – not just good – but record Q3 financial results. The press release is available here, in case you’d like the details, but I can pretty much sum it up by saying, Lionbridge is on fire. Continue reading »
Okay, real quick, I just got done reading about Halloween trips, houses, events, customs and traditions, and quite frankly, I’m a little freaked out. And it occurred to me, maybe you’d like to get a little freaked out, too.
Since this is a work-related blog, you can chalk it up to “work” and not feel guilty for the time you’re about to spend learning about global Halloween customs as well as some seriously scary U.S. travel destinations. Continue reading »
Those of you who’ve read this blog for a while know that three of my favorite things to talk about are travel, China and mind-blowing industry trends. So you can understand why today is shaping up to be a good day for me: I just read that China is on target to be the largest outbound tourist market in the world by the end of 2013 (source: 5 Ways Companies Are Changing To Cash In On The Chinese Travel Boom, International Business Times, September 20, 2013).
I’ll focus on two angles of this today: how some travel companies are tailoring their marketing strategies and operations to reach this audience successfully, and how social media fits in China. Continue reading »
Have you noticed there have been a lot of blog posts and articles about video marketing lately? Everyone has something to say – and the Lionbridge team is no exception! Today I want to kind of get past the “you should be using video in your marketing” message though, and into more of a “you should be measuring your video efforts” message. Continue reading »
Growth in IP traffic is currently fastest in the Middle East and Africa, with Asia Pacific and Eastern Europe trailing just behind. Cisco Forecast expects the annual growth rates between 2012 and 2017 to be between 25%-40%. Videos have already become an important branding tool and they are becoming increasingly more valuable every day. Within the next half decade video marketing will Continue reading »