Kathleen Bostick

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Join Me at the PhoCusWright Conference

I’m spending this week at the PhoCusWright Conference in Hollywood/Ft. Lauderdale, Florida. (I know, it’s tough.)

If you couldn’t make it, here are some next-best-thing resources: Continue reading »

What is a Translation Glossary?

Whether you’re new to the translation and localization process, or have been working on projects for years, it’s important to understand the lingo associated with the language industry, and equally important that you be familiar with the tools used to improve the quality and efficiency of your translation projects.

I’ve already covered some of the terminology (for instance, Some Differences Between Interpretation and Translation, and Translation and Localization, What’s the Difference?), so today I thought I’d talk about Translation Glossaries, and provide you with a link to a fantastic Lionbridge FAQ on the topic. Continue reading »

Six Great Webinars about Global Web Management

Think you know your way around global web management strategies? See how many of the following 12 questions you can answer:

  1. How many languages should your website be in if you want to reach 90% of all Internet users?
  2. What are the unique challenges faced by retail companies vs. travel and hospitality companies in regard to their respective web globalization strategies?
  3. What’s the best way to manage a Spanish-language website for the US? Continue reading »

Lionbridge Loves Travel and Hospitality

I’ve got some horn-tooting to do on behalf of Lionbridge. On a conference call with investors and analysts this morning, we reported – not just good – but record Q3 financial results. The press release is available here, in case you’d like the details, but I can pretty much sum it up by saying, Lionbridge is on fire. Continue reading »

Halloween in the U.S. and around the World

Okay, real quick, I just got done reading about Halloween trips, houses, events, customs and traditions, and quite frankly, I’m a little freaked out. And it occurred to me, maybe you’d like to get a little freaked out, too.

Since this is a work-related blog, you can chalk it up to “work” and not feel guilty for the time you’re about to spend learning about global Halloween customs as well as some seriously scary U.S. travel destinations. Continue reading »

Strategies to Reach and Engage Chinese Travelers

Those of you who’ve read this blog for a while know that three of my favorite things to talk about are travel, China and mind-blowing industry trends. So you can understand why today is shaping up to be a good day for me: I just read that China is on target to be the largest outbound tourist market in the world by the end of 2013 (source: 5 Ways Companies Are Changing To Cash In On The Chinese Travel Boom, International Business Times, September 20, 2013).

I’ll focus on two angles of this today: how some travel companies are tailoring their marketing strategies and operations to reach this audience successfully, and how social media fits in China. Continue reading »

Measuring Video Marketing: Expert Opinions on Best Metrics

Have you noticed there have been a lot of blog posts and articles about video marketing lately? Everyone has something to say – and the Lionbridge team is no exception! Today I want to kind of get past the “you should be using video in your marketing” message though, and into more of a “you should be measuring your video efforts” message. Continue reading »

Social Media Use in Travel & Hospitality Industry

Are you unsure if you should develop (or continue to nurture) your company’s social media presence? Do you need some inspiring stats to re-energize your social media team? Would you like to see an infographic that was done really well?

If you said yes to any of those questions, check out this recent PhoCusWright data about how U.S. travelers engage with social media networks. Continue reading »

New Consumer Data and Travel Trends from Travel Weekly

Travel Weekly just released the results of their 2013 Consumer Trends Survey. I ran across it the other day, and thought for sure you’d be interested in it, too. It’s full of inspiring data – here are some highlights to get you going: Continue reading »