Those of you who’ve read this blog for a while know that three of my favorite things to talk about are travel, China and mind-blowing industry trends. So you can understand why today is shaping up to be a good day for me: I just read that China is on target to be the largest outbound tourist market in the world by the end of 2013 (source: 5 Ways Companies Are Changing To Cash In On The Chinese Travel Boom, International Business Times, September 20, 2013).
I’ll focus on two angles of this today: how some travel companies are tailoring their marketing strategies and operations to reach this audience successfully, and how social media fits in China. Continue reading »
Since we’ve talked about marketing in China before, I thought I’d share a really good overview of a Forrester event held in Shanghai last month: Reflections On Forrester’s Event – “Winning the Dynamic Digital Consumer in China”. Continue reading »