May 1, 2012
Posted by Kathleen Bostick
I just ran across this interesting article in the McKinsey Quarterly, “Understanding social media in China,” and it occurred to me that given the recent focus on reaching Chinese tourists (in fact, see my related blog post from February, “Chinese Tourists are on the Move”), you might find this interesting, too.
Here’s What You Should Know
If your travel/hospitality company is interested in reaching the 513 million internet users in the Chinese market and you’ve been trying to use what we already consider to be “traditional” social media channels and it’s not working, here’s why: Facebook, Twitter and YouTube don’t have the oomph you think they do in China. Continue reading »
