Travel & Hospitality » tagged “SEO”

Need Help with a Multilingual Keyword Strategy?

September 10, 2012 Posted by

Do you struggle with running a successful search campaign (I’m talking about SEO here) in each of your global markets? If so, you’re not alone. And in most cases, I’m willing to bet the reason isn’t because you haven’t done the work on the site itself – you know, adding page-specific meta tags, choosing the right URLs, and implementing on-page optimization techniques. And I’m also willing to bet it’s not because you’re ignoring website KPIs like conversion rates. I’m betting it’s more likely because you have an incomplete global keyword strategy – one that doesn’t include a translation component reflective of your global markets. 

Believe me, this is the most common dilemma we run across with companies who are working really hard on their global SEO campaigns, but have been frustrated with the results. It all comes down to defining the right keyword list. And, as with most strategic things, the key is to approach it in a very methodical, organized way so you don’t forget the more obvious things like product names and categories.  Continue reading »

Key Lessons from Epiphany’s Travel Sector Report, According to TNooz

June 26, 2012 Posted by

Raise your hand if you’ve read Epiphany’s recent, “Travel Sector Report 2012.” It’s full of information and makes a great read – good stuff all around.

Now raise your hand if you’re wondering whether anyone has summarized the key take-aways of this travel-focused report, which you could review quickly and then impress your boss and coworkers with the extent of your knowledge.

Now put your hand down and click to read, “Three take aways for online travel in search engine visibility,” written by Linda Fox on Tnooz last week.

Linda did a great job, so I’ll just summarize her summary, and strongly recommend you read her post (and the Epiphany report) for more detail… Continue reading »

Keyword Localization, a Lionbridge Case Study

April 24, 2012 Posted by

I try not to talk about Lionbridge projects in this blog because that might be boring for you and a bit self-serving for us. But today I’m making an exception because we recently published a case study about Global Search Marketing that I think you’ll find pretty interesting. It’s all about how our teams localized 100,000 search terms for one of the world’s leading online travel agencies. Continue reading »

International SEO in the World of Travel

November 29, 2011 Posted by

International SEO (Search Engine Optimization) is a big deal to global companies, which of course means most companies in the Travel and Hospitality industry.

You want your U.S.-based travel agency to reach more travelers coming from France, or you’re falling short of the reservation goals for your Southeast Asia hotel properties, or you can’t figure out why your competitors in Russia are getting all the attention. You’re not alone! But rest assured, these types of concerns can often be addressed – and sometimes resolved – by taking a good look at your International SEO strategy.

For those of you who haven’t spent time in what I think of as the Fascinating World of Search Visibility, here’s the gist of it: a website’s potential audience is made up of people located in countries around the world, speaking different languages and using different web browsers. And although it’s not difficult to publish a website, it’s a completely different story when it comes to reaching that website’s intended global audience.

Continue reading »