Cultural Customization of International Sites: Why it Matters
Today we're very pleased to welcome Dr. Nitish Singh, Professor and Program Leader of the Executive Certificate in Web Globalization program offered by St. Louis University
If you are a global marketer, you need to "persuade" customers from various cultures to take the action you want them to take. The challenge of persuading them is inextricably linked to their respective cultures because culture impacts how we perceive, process, and interpret information.
This cultural effect is so powerful, that according to Hall (1976), people cannot act or interact in any meaningful way except through the medium of culture.
Research from past 8 years across more than 10 countries has shown that cultural customization of web sites leads to higher ease of use, better attitude toward the site, and higher purchase intention, which has direct impact on your ROI.
During my forthcoming two-part webinar series (October 8 and November 5) on "Web Cultural Customization," I will present empirical evidence for making a business case for cultural customization of web sites. The Webinar will also provide insights on cultural nuances when targeting global online consumers.
During the second part of the Webinar I will provide you with a hands-on "cultural customization toolkit" to help you culturally customize websites for virtually any country in the world.
Don't wait for cultural blunders to happen. Pre-empt by equipping yourself with the knowledge and skills to create persuasive global communications. Register Now
Also, explore one of the most comprehensive educational programs in Web Globalization, offered by Saint Louis University: http://www.globalizationexecutive.com/.