Resources for Web Globalization Experts: SearchCap
Okay, so I don't know if you asked or not, but I'll tell you anyway. It's because working in the search industry means keeping up. And have you noticed a lot happens every day? There's a lot to keep up with. So SearchCap covers just about everything, but of particular interest to those of us with an eye on web globalization, here's a smattering (yes, a smattering, I say) of recent news pieces I found through this daily update:
Watch Your "Accents" When Doing International Paid Search
by Andy Atkins-Krüger
"...when it comes to multinational search, (the keyboard) is guilty of grossly inflating costs for paid search marketers on millions of searches. Why?" If that snippet doesn't make you read the article, let's check for your pulse...
Which is better: an HTML site map or XML Sitemap?, by Matt Cutts (YouTube)
Not that this is specific to global web management, but I blogged about sitemaps a while back, so thought I'd sort of continue the train of thought here. Plus, the way Matt explains it makes me laugh - he's just cute.
Google, Yahoo & Microsoft Unite On "Canonical Tag" To Reduce Duplicate Content Clutter, by Vanessa Fox
I totally and completely missed this development back in February, so happy to have stumbled upon it here. Personally, I'm wondering if/how we can/should leverage this with our multilingual sites, where we publish maybe not exact, but pretty darn close, versions of the same page - one for English(US) and one for English(UK). Hmm.
Alright, time to land this baby - my point is, if you're into keeping up and learning stuff, you should subscribe to SearchCap.
Have a great weekend,
Jen